Data + Analytics

Being a first-choice employer within our sectors. Our process applies techniques from a variety of disciplines.

Illustration of a blue rocket launching through space with purple exhaust trails, alongside the Kryterion by Drake International logo.

Performance Attribution for Kryterion’s Marketing Campaigns

Implemented multi-touch attribution models to measure which channels drove the highest ROI, allowing Kryterion’s marketing team to optimize spend and maximize impact.

E-commerce analytics dashboard showing sales statistics, line chart, top-selling products, and navigation sidebar

Built a Centralized Reporting System on Customer Growth for CLU

Created a Looker Studio dashboard integrating enrollment data, AWS database, CRM insights, and customer touchpoints, allowing real-time tracking of student acquisition efforts.

The King Center commemorative emblem, featuring golden dancing figures on a green background and the text “The King Center, Founded 1968.”

Digital Fundraising Audit for The King Center

Conducted a comprehensive audit of The King Center’s digital fundraising strategy, evaluating performance, engagement, and donor outreach. As a Board of Advisors member, I provided data-driven recommendations to enhance online giving, optimize donor communication, and improve fundraising effectiveness for long-term sustainability.