Client Case Study · Nonprofit Marketing

One mission. Six chapters. One marketing engine.

How J. Bazz Group supported ICNA Relief's Western Region with coordinated marketing strategy, content production, email communications, and fundraising campaign promotion.

ICNA Relief USA Western Region March–August 2026 Integrated Marketing
Regional Reach
6 Chapters supported
Creative Output
100+ Reels and graphics produced
Email
45+ Campaigns coordinated
Distribution
85K+ Estimated email deliveries
01 / The Challenge

Local priorities. Regional complexity.

ICNA Relief's Western Region supports humanitarian programs spanning food assistance, refugee services, community care, volunteer engagement, and fundraising.

Each chapter serves its own community, with its own program calendar and communication needs. Maintaining a steady digital presence across multiple locations required consistent creative production and coordinated campaign planning.

The opportunity: move from individual announcements to a consistent, integrated regional marketing operation.
02 / The Approach

A full marketing bench. Working as one.

We brought together planning, content, design, email, and program promotion to support a wide range of chapter activities.

01

Regional Strategy

Coordinated calendars, messaging, chapter priorities, and campaign schedules across the Western Region.

02

Short-Form Video

Developed reels capturing programs, community events, volunteer activity, and field stories.

03

Creative Design

Produced branded graphics, program announcements, fundraising materials, and event promotions.

04

Email Marketing

Supported newsletters, appeals, impact reports, event invitations, and program updates.

05

Campaign Execution

Promoted Ramadan, Zakat, Qurbani, food sponsorships, and other mission-critical initiatives.

06

Chapter Coordination

Supported Southern California, San Diego, Arizona, Washington, Sacramento, and the Bay Area.

03 / Campaign Portfolio

Supporting the work behind the mission.

More than 15 campaign and program themes promoted across humanitarian services and community engagement.

01 / GIVING

Fundraising

Ramadan, Zakat, Qurbani, food sponsorships, annual banquets, and emergency appeals.

02 / RELIEF

Hunger Relief

Food pantries, distributions, Feed the Hungry, and seasonal assistance programs.

03 / CARE

Family Services

Refugee assistance, diaper distributions, counseling, wellness, and support groups.

04 / ENGAGEMENT

Community

Volunteer recruitment, workshops, health fairs, conferences, and partnerships.

04 / Creative Work in Action

Real campaigns. Real content.

A selection of video content produced for ICNA Relief Southern California.

05 / What We Delivered

More than content. Marketing capacity.

Consistent Communications

Six months of coordinated content activity across six regional chapters.

Expanded Creative Output

More than 100 reels and graphics supporting program visibility, storytelling, and campaign promotion.

Scaled Email Execution

More than 45 email campaigns and an estimated 85,000+ deliveries across documented chapter communications.

Multi-Program Support

More than 15 fundraising and program themes promoted across diverse humanitarian priorities.

Figures reflect the March–August 2026 regional report. Email deliveries are estimates. Production and distribution metrics do not represent directly attributable donations or revenue.

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