Leadership

With a track record of mobilizing teams and driving impact, I lead with vision, strategy, and execution—turning ideas into measurable success.

ACUE logo and “Student Success Through Exceptional Teaching” overlaid on a diverse classroom scene with students and an instructor

ACUE’s Digital Marketing Strategy:

I recruited a team and executed a sophisticated digital marketing strategy that expanded our influence and engagement across B2B and B2C segments. Leveraging in-depth market analyses and innovative lead generation tactics, this initiative bolstered our digital footprint and established ACUE as a leader in the credentialing field.

Sahaba Initiative logo featuring a stylized white tree inside a circle on a light green background

Brand Launch of Sahaba Initiative:

In my leadership role at the Sahaba Initiative, I spearheaded the brand launch, crafting a compelling narrative that deeply resonated with our community and stakeholders. This strategic branding significantly elevated our profile, enhancing brand recognition and support across all platforms.

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Kryterion's ABM Strategy:
Developed and executed Kryterion’s Account-Based Marketing (ABM) strategy, leveraging data-driven insights, marketing automation, and personalized outreach to engage high-value enterprise accounts. Integrated 6Sense technology to enhance targeting precision, resulting in higher conversion rates, increased pipeline velocity, and a stronger ROI on marketing efforts.

Revenue Projects

Focused on high-ROI initiatives, I develop and execute campaigns that maximize revenue, optimize acquisition costs, and drive business sustainability.

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Implemented 6Sense ABM Technology – 200% Increase in Qualified Leads

Led the implementation of 6Sense, an AI-driven predictive intelligence platform, to enhance lead generation and account-based marketing. Spearheaded strategic planning, cross-functional coordination, and team training.

Smiling graduate in doctoral regalia receiving a hood at a commencement ceremony, with Clarkmont Lincoln University signage behind her

Expanding CLU’s Online Enrollment Strategies - 70% Lower Cost Per Acquisition

Led the digital strategy for launching 15 new master’s programs, driving a 500% increase in enrollment. Leveraged digital platforms and strategic marketing to scale educational offerings and accelerate institutional growth.

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Strategic Capital Fundraising: Driving Growth at Sahaba Initiative

Led fundraising initiatives that secured $500,000+ in capital donations, fueling the expansion of vital community services. Spearheaded donor engagement and resource mobilization strategies, demonstrating leadership in high-impact fundraising and organizational growth.

Strategy

Scaling brands through data-driven insights and digital innovation, I craft strategies that fuel long-term growth and market expansion.

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Three professionals pose in front of an American Marketing Association backdrop.

Led 300% Increase Through ABM Strategy at Kryterion

Designed and launched account-based marketing (ABM) campaigns, resulting in a 300% increase in engagement from targeted enterprise accounts

400% Student Growth at Claremont Lincoln University

Developed integrated lead generation funnels that increased student enrollment by 400% using a mix of paid social, email marketing, and retargeting strategies.

Sahaba Initiative logo featuring a white tree inside a circle on a light green background

Raised $5M for Sahaba Initiative Through Digital Fundraising

Leveraged data-driven donor segmentation, multi-channel ad campaigns, and high-impact storytelling to generate $5M in donations for Sahaba Initiative

Data + Analytics

Being a first-choice employer within our sectors. Our process applies techniques from a variety of disciplines.

Kryterion by Drake International logo above a blue rocket launching through space

Performance Attribution for Kryterion’s Marketing Campaigns

Implemented multi-touch attribution models to measure which channels drove the highest ROI, allowing Kryterion’s marketing team to optimize spend and maximize impact.

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Built a Centralized Reporting System on Customer Growth

Created a Looker Studio dashboard integrating enrollment data, AWS database, CRM insights, and customer touchpoints, allowing real-time tracking of student acquisition efforts.

Golden emblem reading “The King Center, Founded 1968,” featuring a green circular center with stylized golden figures.

Digital Fundraising Audit for The King Center

Conducted a comprehensive audit of The King Center’s digital fundraising strategy, evaluating performance, engagement, and donor outreach. As a Board of Advisors member, I provided data-driven recommendations to enhance online giving, optimize donor communication, and improve fundraising effectiveness for long-term sustainability.